DataDQ provides you with centralised control of your marketing data standards, enabling you to easily define standards, track real-time data quality , and instantly fix any data compliance issues.
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Define and categorise data in a way that reflects your unique organisational vocabulary including your language, objectives, products, target audiences, and more.
Create taxonomies and naming conventions for campaigns, placements and creatives. Apply data standards in near real-time to all your marketing data
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Enable your marketing team, agency partners and freelancers to easily and quickly generate compliant names for marketing campaigns, placements and creatives.
Verify and approve any new campaign, placement or creative name. If a new name appears that is non-compliant, simply map it to the correct data and approve it.
Don’t worry if standards aren’t always followed - you can easily and quickly fix them all within Data DQ. We ensure data standards without you having to change anything within source platforms.
We track all changes at a very granular level. View audit trails of every change that any user makes to any names, standards, approvals or settings.
Track marketing data quality and compliance and find peace of mind knowing that your marketing data is accurate and reliable.
Whether it's for analytics, attribution, data visualisation, or back to your platforms you can push your compliant and clean data back to any destination.
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To get started using Data DQ to clean, manage and control your data fill out the form and we'll be in touch with instructions on how to get DataDQ up and running.